Uncle Zein — Brand Identity by Mohamed Beltagy

Uncle Zein is a playful ice cream & sweets brand built around one simple idea: turning every scoop into a memorable moment.

The challenge

Build an ice cream brand from zero that kids remember, parents trust and everyone wants to post — in a market full of brands that look the same.

The approach

Give the brand a face. Uncle Zein, a friendly mascot, became the heart of a sweet, bold system: bubble typography, dessert-inspired colours, a cherry-and-scoop pattern and packaging that sells itself on the shelf.

Client: Uncle Zein — Ice Cream & Sweets · Year: 2026 · Services: Logo system, Mascot design, Visual identity, Pattern system, Packaging, Campaign & art direction