Ostà Footwear — Brand Identity by Mohamed Beltagy

"Osta" is what Egyptians call a master craftsman. The identity honours the hands behind every shoe — in strict black and white.

The challenge

Make a local Egyptian footwear name feel like a luxury house, without losing the pride and warmth of the word.

The approach

A wide, quiet Latin wordmark paired with its Arabic name, a black-and-white palette and guidelines that keep it disciplined everywhere.

Client: Ostà — أسطى · Year: 2026 · Services: Logo concepts, Visual identity, Brand guidelines, Project brief

Designed by Mohamed Beltagy (محمد البلتاجي), graphic designer in Egypt.